BEFORE IT WAS A BRAND, IT WAS AN ADDRESS.
717 IRA STREET.
717THEBRAND was founded in 2021 to honor my grandparents and the family who raised me in my childhood home at 717 Ira Street.
That home was more than an address. It was the foundation where the values of FAMILY, LOVE, HONOR, and SUPPORT were lived, taught, and passed down through generations.
Those principles shaped who I am, and today, they serve as the foundation of everything this brand represents.
By blending those timeless values with my creative vision and passion for fashion, I created 717THEBRAND to represent something greater than clothing.
A LEGACY. A CONNECTION. A SENSE OF BELONGING.
Every piece is a reflection of where I come from, a tribute to the people who helped shape me, and a reminder that no matter how far we go, we should never forget where we started.
717THEBRAND isn’t just about what you wear. It’s about who you represent, the memories you carry, and the family that stands behind you.
THE LUXURY IS THE FAMILY.
WELCOME TO THE FAMILY.